Citibank Case Study

Citibank Case 03/18/2012 This case overviews Citibanks e-Business strategy to start yet more of a world-wide banking giant in answer to customer needs for integrated corporate e-banking platforms. Citibank faced umteen difficulties in attempting to serve clearly distinct groups of clients, small and evenhandedly enterprises as well as multinational corporations. In elaboration to the external elements confront the firm, this case outlines the internal tribulations Citibank saw referable to its exposure to faulty mortgages, and the need to reduce costs. Perform a STEEP analysis to understand the general environment cladding Citibank.  How will Citibank be affected by external factors?  In particular what is the affect of the internet on the banking industry and Citibank? mixer/Demographic- Citibank saw an increased use of web based technologies ecumenical that in turn increased takes about data security. This business enterprise led to an investment from Citibank in more secure IT infrastructure. up to now with the increasing widespread ease of access to the internet, Citibank saw a growing need for an upgrade in their online services. Technological- A emission in a global reliance on IT and the bring in forth of web based solutions in the early 2000s upgrade Citibanks need to diversify its portfolio offerings.

Economic- At the succession of the global current crisis that we still see relevance of today, it ready momentous downward pressure on interest grade as treasuries around the globe adjusted their rates. This was bad newsworthiness for C itibank revenues as the global crisis forced! the firm to record losses. With that came expect song plunges, this put even more pressure on Citibank to rethink its strategies to avoid buyouts, bailouts, and takeovers. Environmental- Geographic borders became less and less a factor in the global economy with increased technology that boasted a globalized economy. Many SMEs in Europe and Asia were seen to be run across borders. This elevated the need...If you want to get a wide-cut essay, order it on our website: BestEssayCheap.com

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