Classic Airline's Marketing Problems Research Paper

Classic Airline's Marketing Problems - Research Paper Example The researcher states that if one look towards the marketing strategy of an organization then there may be a product, price, promotion, distribution, marketing research, sales and advertisements of the merchandise, which can be some of the most effective strategies.   Ã¢â‚¬Å"Strategy is more concerned with effectiveness rather than efficiency and it is the process of analyzing the environment and designing the fit between the organization, its resource and objectives and the environment†. Classic Airlines was considered to be fifth largest airline corporation in the world. It has a fleet of about 375 jets that operates in about 240 cities. It has over 2300 flights daily. It has spent about 25 years from inception and has occupied a large segment of the market and has grown like anything. It has employee strength of about 32,000 employees and earned about $10 million on a sale of about $8.7 billion. Though Classic Airlines is a profitable organization in recent years it is str uggling with the increase in cost and reduced customer confidence. Classic Airlines has been operating for last 25 years in the airline industry. It was a profitable business but in recent times it has started facing challenges regarding waning customer confidence and rising cost particularly of fuel and labor. The loyal customer seems to lose confidence and the other customers who used to travel frequently have started to be less frequent with Classic Airlines. This was a huge setback for them in terms of revenue. While going through the data one can see that for several months in the year 2003 and 2004, the company was running at a loss.

Water privatization Research Paper Example | Topics and Well Written Essays - 2250 words

Water privatization - Research Paper Example This is from the verity that the utilities of water provision will be of high quality and the investment in this sector will increase; thus, more access to water services. An analysis of the positives and cons of this aspect, therefore, needs to be analyzed so as to understand the issue in detail. Evidently, water privatization is a very crucial issue. A lot of concern needs to be taken prior to coming with a lasting conclusion on this issue. In an attempt to highlight the water privatization question, it is vital to evaluate on the question of access and availability of water to all persons especially on persons of low income. If these water access and availability are left out, a lot of concerns will definitely be raised in the water sector. I take the stand that water needs not be privatized. So as to support this stand, focus will be shed on the quality of water and privatization, costs of privatized water, the divided interests in water privatization, how expensive privatization is, the loss of public control of privatized water from the locals and the fact that privatization may be permanent and irrevocable. These evidences will outdo the aspect that water should be privatized, simply because privatization has been seen to produce quality services, water privatization i s an urbanization move, privatization of water saves lives and privatization also creates economies of scale. Privatization of water will automatically undermine the quality of water. As seen in the research conducted by Shiva, the motive of acquiring more profits in the water industry will outdo the need to serve the public; thus, water needs not be privatized (35). A closer analysis of this fact means that the wellbeing of the public will be put at danger and the profits will be considered. Barraquà © states that the move to control water, a key resource, has indeed created a huge