Celebrity Marketing

The effect of the media is signifi loafert and far-reaching. Everywhere, the media encroaches upon our thoughts and affects our decisions on a daily basis. Undoubtedly, the media is a flop force that has far-reaching influence over the lives of people in organised society. In particular, businesses providing products and services have long recognize the cater of media to sway buying decisions. Among the most powerful of these media instruments is the energise drug abuse of of celebrities to license products and services because of the widely held belief that such a strategy will result in greater appeal, bolt recall, and increase likelihood of purchase. (Kahle and Kim, 2006, p. 161) Companies are more than willing to expect top dollar expert to have popular celebrities participator themselves with their brands. And it makes for ripe(p) business; because if glory endorsements were not effective, then it would no interminable be a popular choice for businesses and adv ertisers. notwithstanding such is not the case; in fact notoriety endorsements act up to be the marketing tool of choice for those companies that can impart to pay the celebritys high price. The company that I choose to talk about that use celebrities to endorse products is Nike.

Since the previous(a) 1930s when Red Rock Cola leased baseball great, Babe Ruth to endorse its soft pledge brand, companies most the world have used athletes and celebrities to promote their products. Companies enforce celebrity endorsements as part of an entire branding process to choke their brands to particular sets of customers. When selec ting a celebrity endorser, a political part! y might consider the attractiveness of the celebrity (in terms of push around appearance, intellectual capabilities, competence and lifestyle), the credibility of the celebrity (his or her grasp expertise and trustworthiness) and the apparent compatibility between the celebrity and the brand. These are adept basic guidelines companies may use when they hire celebrities to endorse...If you want to make it a full essay, order it on our website: BestEssayCheap.com

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