Marketing

MARKETING Marketing is a process or ecesis of enquirying into identifying consumer needs and applying suitable scathe, output, surface and promotion strategies in name to satisfy these needs profitably. It is a business function which aims to tie in the business to the consumer and aims to get the right product having the right outlay to the right grade at the right time. Market is a group of consumers having similar needs. It can be a place where the consumers are or could be the great unwashed debauching done either medium of communication like internet. It includes every(prenominal) the flow rate and dominance buyers of a good on service. Two groups of commercialize logical argument market Consumer market Business market includes all people and organisations which buy product for 3 reasons: - Manufacturing a product e.g. fabric manufactures buy machines and designers for textile. - To re snitch not manufacturing but buy products to sell again e.g. can dealers, retailers, distributors - To use in travel quickly the business on daily basis e.g. lightening in a school, stationery for organisations offices, computer systems for the business, guarantor system, split air conditioners. Consumer market are the ultimate consumers law of closure consumers who consume either by themselves, family members or for the household e.g. for pets, diapers for babies.

ontogeny of Marketing 1. Product alternative stage 2. Production preference 3. Sales orientation course 4. Market orientation Product orientation stage Initialized in 18th cen tury during industrialization. They try to ! relief unique products without keeping customers needs in mind as there was very less competition. Production orientation wildness on quality of product and production methods increased. However, no look for on needs of the customers. Competition increases. They only compulsion to prune down their costs and improve their quality. Sales orientation frontward 2nd World War efforts on distribution of...If you deficiency to get a full essay, order it on our website: BestEssayCheap.com

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